Overview of Marketing Course Guides
In addition to this Subject Guide, we have also created several guides to support students in specific coursework. It is arranged by course number ranges.
These include:
- 1000-2000 Level Courses
- 3000-4000 Level Courses
If you would like one-on-one or group assistance in the research for any of your Marketing coursework, please reach out to a librarian.
- MKT2000 Principles of MarketingThis guide is designed to support students in the Market Research component of the Pop-Up Experience Project.
- MKT3550 Consumer Psychology and Shopper MarketingThis guide is designed to support students as they conduct scholarly, consumer psychology research.
- MKT3575 Sports MarketingThis guide is designed to support students as they conduct sports marketing and consumer research.
- MKT4505 Strategic MarketingThis guide is designed to support students as they conduct research on their industry, company, and brand.