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Marketing Subject Guide: Home

This guide is designed to help you navigate our resources for your research in Marketing. Below, please find a breakdown of what you can find in this guide:

1. Library Databases:

This section is devoted to navigating our database collection, and is divided into thematic sections.

These include:

  • Industry/Market Reports
  • Consumer Data
  • Statistical Data
  • Advertising Data

2. Free Online Resources:

This section is devoted to free online resources that may help supplement the data you find in our subscription databases. It is divided into thematic sections.

These include:

  • Domestic Statistical Research
  • International Statistical Research

3. Marketing Course Guides:

In addition to this Subject Guide, we have also created several guides to support students in specific coursework. It is arranged by course number ranges.

These include:

  • 1000-2000 Level Courses
  • 3000-4000 Level Courses