Marketing Subject Guide

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Welcome to the Marketing Subject Guide! 

This guide is designed to help you navigate our resources for your research in Marketing. Below, please find a breakdown of what you can find in this guide:

1. Library Databases:

This section is devoted to navigating our database collection, and is divided into thematic sections.

These include:

  • Industry/Market Reports
  • Consumer Data
  • Statistical Data
  • Advertising Data

2. Using PowerSearch:

This section links out to another guide, which has tips and tricks for using our federated search engine to find scholarly journal content, popular articles, trade publications, books, and more. 

3. Related Research Guides:

This guide is designed to be a starting point for your research in Marketing, and may not contain all of the resources that will be relevant to you over the course of your assignment. This section contains a dropdown menu of guides that may be relevant to you as you conduct research in this subject area. 

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