Marketing Subject Guide: Home

This guide is designed to help you navigate our resources for your research in Marketing. Below, please find a breakdown of what you can find in this guide:

1. Library Databases:

This section is devoted to navigating our database collection, and is divided into thematic sections.

These include:

• Industry/Market Reports
• Consumer Data
• Statistical Data
• Advertising Data

2. Free Online Resources:

This section is devoted to free online resources that may help supplement the data you find in our subscription databases. It is divided into thematic sections.

These include:

• Domestic Statistical Research
• International Statistical Research

3. Marketing Course Guides:

In addition to this Subject Guide, we have also created several guides to support students in specific coursework. It is arranged by course number ranges.

These include:

• 1000-2000 Level Courses
• 3000-4000 Level Courses