Marketing Subject Guide: Library Databases

Claritas360 is a web-based application for analysis of customer data and markets. Claritas360 will help you understand your target audience by locating demographics and lifestyle information by designated market area (DMA). To utilize the Claritas 360 tool, choose it from the SRDS homepage.

Mintel Market Size is a tool for generating reports containing market size, market share and forecast data for consumer goods categories. These reports do cover some global markets, but mainly contain domestic market data.

MRI-Simmons Insights is a consumer intelligence search engine, which allows users to mine through thousands of consumer behaviors, providing access to actionable consumer insights.

Pitchbook's Research Center is an excellent place to find industry and market information, especially on those niche verticals.

SBRnet is a sports market research resource, which contains demographic data on sports participation, consumer expenditures, and brand preferences.

If you're in an international industry, Euromonitor Passport is a good resource for finding statistics on categories such as business dynamics, commodities, economies, finance, or trade.

Simply Analytics is a web based mapping and data visualization application with thousands of demographics, business and marketing data. It is a great resource for creating demographic profiles of your consumers, or identifying your target markets. Our subscriptions only allows three users at a time. You have the option to use this resource as a guest, but if you set up an account. If you run into any issues accessing SimplyAnalytics, please reach out to us.

Statista contains statistical data on over 600 international industries, presented in individual infographics, topic profiles, reports, and dossiers. Statista is an excellent resource if you are conducting research in a global market context.

If you're in a domestic industry, ProQuest's Statistical Abstract of the US can be a helpful starting point for finding demographic, economic, business, health, political, social, etc. statistics on the US. It may also include some comparative international statistics.

Standard Rate and Data Service (SRDS) contains media rates and data for traditional media, out-of-home, and digital media.

Winmo is a a sales prospecting tool, with information on U.S. and international advertising agencies and their advertisers. Depending on the circumstances, it can be a good tool for understanding the advertising strategy behind a brand or company.

See Industry/Market Reports.

See Consumer Data.

See Statistical Data.

See Industry/Market Reports.

See Industry/Market Reports.

See Consumer Data.

See Industry/Market Reports.

See Consumer Data.

See Industry/Market Reports.

See Consumer Data.

See Statistical Data.

See Advertising Data.

See Statistical Data.

See Statistical Data.

See Advertising Data.