Overview of Library Databases Section
This section is devoted to navigating our database collection, and is divided into thematic sections.
These include:
- Industry/Market Reports
- Consumer Data
- Statistical Data
- Advertising Data
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BCC Research This link opens in a new windowBCC Research contains market research reports that focus on the trends, latest applications and key players across industrial, manufacturing, and pharmaceutical markets. These insights aid in market assessment, competitive analysis and career exploration, among other stages of the research process.
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Fitch Connect This link opens in a new windowFitch Connect generates country risk and industry reports for global markets. Fitch is an excellent resource if you are conducting research in an international context.
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Plunkett Research Online This link opens in a new windowPlunkett Research Online contains market research, business sector analysis, trends, statistics, and forecasts for major U.S. industries.
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Mintel Reports This link opens in a new windowMintel contains valuable market research reports that focus on consumer products, lifestyles, retailing, and international travel. It is geared towards the U.S. domestic market, and may not be as helpful for collecting global market data.
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MarketResearch.com Academic This link opens in a new windowMarketResearch.com Academic is an online business information service that provides access to the same market intelligence used by business professionals worldwide. It contains full text of lengthy demographic, consumer and industrial product market research reports from a variety of publishers.
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Claritas 360 (formerly Claritas Segmentation & Market Solutions) This link opens in a new windowClaritas360 is a web-based application for analysis of customer data and markets. Claritas360 will help you understand your target audience by locating demographics and lifestyle information by designated market area (DMA). To utilize the Claritas 360 tool, choose it from the SRDS homepage.
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Consumer Brand Analytics This link opens in a new windowConsumer Brand Analytics allows you to analyze of compare major brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.
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Mintel Market Size This link opens in a new windowMintel Market Size is a tool for generating reports containing market size, market share and forecast data for consumer goods categories. These reports do cover some global markets, but mainly contain domestic market data.
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MRI-Simmons Insights (formerly MediaMark MRI+) This link opens in a new windowMRI-Simmons Insights is a consumer intelligence search engine, which allows users to mine through thousands of consumer behaviors, providing access to actionable consumer insights.
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SBRnet Sports Business Research Network This link opens in a new windowSBRnet is a sports market research resource, which contains demographic data on sports participation, consumer expenditures, and brand preferences.
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SimplyAnalytics This link opens in a new windowSimply Analytics is a web based mapping and data visualization application with thousands of demographics, business and marketing data. It is a great resource for creating demographic profiles of your consumers, or identifying your target markets. Our subscriptions only allows three users at a time. You have the option to use this resource as a guest, but if you set up an account. If you run into any issues accessing SimplyAnalytics, please reach out to us.
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Statista This link opens in a new windowStatista contains statistical data on over 600 international industries, presented in individual infographics, topic profiles, reports, and dossiers. Statista is an excellent resource if you are conducting research in a global market context.
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SRDS (Standard Rate & Data Service) This link opens in a new windowStandard Rate and Data Service (SRDS) contains media rates and data for traditional media, out-of-home, and digital media.
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Winmo This link opens in a new windowWinmo is a a sales prospecting tool, with information on U.S. and international advertising agencies and their advertisers. Depending on the circumstances, it can be a good tool for understanding the advertising strategy behind a brand or company.
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Claritas 360 (formerly Claritas Segmentation & Market Solutions) This link opens in a new windowSee Consumer Data.