Marketing Subject Guide

This guide is designed to help you navigate our resources for your research in Marketing. Below, please find a breakdown of what you can find in this guide:

1. Library Databases:

This section is devoted to navigating our database collection, and is divided into thematic sections.

These include:

• Industry/Market Reports
• Consumer Data
• Statistical Data
• Advertising Data

2. Related Research Guides:

This guide is designed to be a starting point for your research in Marketing, and may not contain all of the resources that will be relevant to you over the course of your assignment. This section contains a dropdown menu of guides that may be relevant to you as you conduct research in this subject area.