Marketing Subject Guide

Resources and advice for conducting research in a marketing or advertising environment.

Marketing Liaison

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Saskia Kusnecov
She/Her

Overview of Marketing Subject Guide

This guide is designed to help you navigate our resources for your research in Marketing. Below, please find a breakdown of what you can find in this guide:

1. Library Databases:

This section is devoted to navigating our database collection, and is divided into thematic sections.

These include:

  • Industry/Market Reports
  • Consumer Data
  • Statistical Data
  • Advertising Data

2. Free Online Resources:

This section is devoted to free online resources that may help supplement the data you find in our subscription databases. It is divided into thematic sections.

These include:

  • Domestic Statistical Research
  • International Statistical Research

3. Marketing Course Guides:

In addition to this Subject Guide, we have also created several guides to support students in specific coursework. It is arranged by course number ranges.

These include:

  • 1000-2000 Level Courses
  • 3000-4000 Level Courses

4. Generative AI Guidance 

This tab links out to a guide on Generative AI policies, tools, and tips. 

5. Resources for Marketing Faculty

This tab links out to the Services for Faculty page, where you can find the form to coordinate librarian support for your course(s), and other important information related to faculty support in the library.