Welcome to the Marketing Subject Guide!
This guide is designed to help you navigate our resources for your research in Marketing. Below, please find a breakdown of what you can find in this guide:
This section is devoted to navigating our database collection, and is divided into thematic sections.
These include:
- Industry/Market Reports
- Consumer Data
- Statistical Data
- Advertising Data
This section is devoted to free online resources that may help supplement the data you find in our subscription databases. It is divided into thematic sections.
These include:
- Domestic Statistical Research
- International Statistical Research
In addition to this Subject Guide, we have also created several guides to support students in specific coursework. It is arranged by course number ranges.
These include:
- 1000-2000 Level Courses
- 3000-4000 Level Courses