SMA Sports Market Analytics
SMA is the best place to start your research. You will find industry statistics including demographics for over 50 major sports, professional and collegiate sports teams, major magazines for the industry, searchable by keyword and directories of sports organizations!
Be certain to search the website ESP/IEG Sponsorship.com.
What can you find here? Reports, insights and data regarding sponsorship for sports, leagues, teams and other entertainment events
For full access see your instructor, Jim Berrigan.
In addition, see the page Find Books in this guide. The "Encyclopedia of Sports Management & Marketing" via Gale Virtual Reference Library also has some sections on sponsorship.
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