Sports Marketing Research Guide

Offers suggestions on electronic resources and websites to help identify information on all types of sports including professional, collegiate and youth.

Research Librarian

Samantha Porter's picture
Samantha Porter
Liaison to:
Marketing Division
Entrepreneurship Division

Begin Here!

ESP/IEG Sponsorship

Be certain to search the website ESP/IEG

What can you find here? Reports, insights and data regarding sponsorship for sports, leagues, teams and other entertainment events

For full access see your instructor, Anjali Bal.

In addition, see the page Find Books in this guide. The "Encyclopedia of Sports Management & Marketing" via Gale Virtual Reference Library also has some sections on sponsorship.

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