Introduction
Welcome to the Research Guide for MKT2000: Principles of Marketing! This guide will serve as a both an introductory exercise and reference for you as you conduct the secondary research for your project.
It is broken down into the following sections:
- Psychographic vs. Demographic Data
- Resources Demo: Statista and Mintel Reports
- Additional Resources for Market Research
Although Statista and Mintel are highlighted in this guide, they are not the only resources that may be helpful for you as you conduct your research. And if you hit a wall, you can always ask a librarian!
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