Welcome to the Research Guide for MKT2000: Principles of Marketing! This guide will serve as a both an introductory exercise and reference for you as you conduct the secondary research for your project.
It is broken down into the following sections:
Although Statista and Mintel are highlighted in this guide, they are not the only resources that may be helpful for you as you conduct your research. And if you hit a wall, you can always ask a librarian!