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MKT2000: Principles of Marketing: Home

Course guide for MKT2000: Principles of Marketing.

Introduction

Welcome to the Research Guide for MKT2000: Principles of Marketing! This guide will serve as a both an introductory exercise and reference for you as you conduct the secondary research for your project. 

It is broken down into the following sections:

Although Statista and Mintel are highlighted in this guide, they are not the only resources that may be helpful for you as you conduct your research. And if you hit a wall, you can always ask a librarian!

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Marketing Division Liaison

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Saskia Kusnecov
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Subjects: Management, Marketing