Welcome to the Research Guide for MKT2000: Principles of Marketing Course Research Guide!
It is broken down into the following sections, which you should complete consecutively:
- Step 1: Read the Overview! (See, already a third of the way there.)
- Step 2: Watch three database tutorials for IBIS World, Statista, and Mintel Reports. To watch all three in their entirety, it should take you about 20 minutes.
- Step 3: To prepare for our in-class activity, please read Mintel's Marketing to Gen Z Report, and complete the quiz. You should have the report open as you complete the quiz, and it's helpful to download it as a PDF (see below) because I've included references to page numbers.
- Step 4: Your class's librarian have added some relevant reports for the in-class simulation in this section. You do not need to review these until class time.