SRDS (Standard Rate & Data Service)

Link to Database

Access Restrictions:

  • Access granted to current faculty, students, and staff.
  • Walk-in visitors to Horn Library may use while on site.
  • Horn Library E-Resources are to be used for educational purposes only. Commercial use is not permitted. Any use of library databases on an internship or job is not allowed.

SRDS Content

SRDS (Standard Rate & Data Service) provides current media rates, circulation and contact data for:

  • Consumer Magazine Advertising
  • Business Publication Advertising
  • Digital Media - includes audience metrics
  • Direct Marketing - direct marketing lists
  • Local Media - media by DMA
  • Out-of-Home Advertising - airports, college campuses, bus terminals, malls, hotels, etc.
  • Claritas Segmentation & Market Solutions - provides data on behavior and lifestyles of U.S. adults by county or DMA.