Advertising Research Guide

Look here for a list of databases and websites to help you locate information on ads, advertising agencies and general industry data.

Research Librarian

Samantha Porter

Contact:

Subject Specialties: Entrepreneurship, Management, Marketing, OIM

Subjects:Career & Job, Company Information, Entrepreneurship, Industry, Information Technology, Management, Marketing, Operations, Statistics

Advertising Agencies

Winmo (formerly Advertising Redbooks)
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Find both U.S. and international advertising agencies and their advertisers in this directory.

American Association of Advertising Agencies (AAAA)
Represents US agencies; offers broad range of services, information, and expertise regarding the ad agency business.

Guides & Overviews

Advertising Resource Guide
A well organized guide, from Creative Displays Now.com, this offers links to every aspect of advertising.
Interactive Advertising Bureau
Some free, brief reports on web advertising, under Resources and Research tab.