SRDS (Standard Rate & Data Service)

Related Guides

Advertising Research Guide

Link to Database

SRDS (Standard Rate & Data Service) This link opens in a new window
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Find media rates and data for all types of media including social media in our new digital section and out-of-home.

Access Restrictions:

Access granted to current faculty, students, and staff.
Walk-in visitors to Horn Library may use while on site.
Horn Library E-Resources are to be used for educational purposes only. Commercial use is not permitted. Any use of library databases on an internship or job is not allowed.

SRDS Content

SRDS (Standard Rate & Data Service) provides current media rates, circulation and contact data for:

Consumer Magazine Advertising
Business Publication Advertising
Digital Media - includes audience metrics
Direct Marketing - direct marketing lists
Local Media - media by DMA
Out-of-Home Advertising - airports, college campuses, bus terminals, malls, hotels, etc.
Claritas Segmentation & Market Solutions - provides data on behavior and lifestyles of U.S. adults by county or DMA.