SRDS (Standard Rate & Data Service)

Link to Database

Please use the link to Claritas 360 found in the top menu of the SRDS Media Planning Platform


Use these reports to help you understand your target audience, their behaviors and their lifestyles. Reports include:

  • Market Profiles (210 DMAs and over 3,000 counties)
  • Lifestyle Analysis (lifestyle behavior)
  • Demographics
  • Prizm (groupings by lifestyle traits)