This section includes databases and resources that provide consumer and market data, including demographics, psychographics, market reports, and more. Use these resources to identify your customer base, understand market drivers, determine market size, etc. The video tutorial following the list demonstrates how to find market size (by sales/revenue) and market share data in several of the Library databases.
The following video tutorial demonstrates how to find market size (by sales/revenue) and market share data in several of the Library databases.
Click on the orange Table of Contents button in the lower left corner of the player to view or skip to different chapters of the tutorial as needed.
