LibGuides: Library Resources for Miami MBA: Consumer & Market Research

Overview of Section

This section includes databases and resources that provide consumer and market data, including demographics, psychographics, market reports, and more. Use these resources to identify your customer base, understand market drivers, determine market size, etc.

Consumer & Market Information Resources

Mintel Reports This link opens in a new window
Mintel does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Statista This link opens in a new window
Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
RKMA Consumer Research This link opens in a new window
- This link opens in a new window
This ebook collection provides consumer market data including the following sectors: internet & mobile, entertainment & leisure, hospitality, sports, retail & e-commerce, travel & tourism, B2B, and more.
Euromonitor Passport This link opens in a new window
Find international market intelligence, including economic statistics, on industries, countries, and consumers.
MRI-Simmons Insights (formerly MediaMark MRI+) This link opens in a new window
A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.
Claritas 360 (formerly Claritas Segmentation & Market Solutions) This link opens in a new window
For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics, lifestyle information, market profiles, and Prizm (groupings by lifestyle traits).
SimplyAnalytics This link opens in a new window
First time users must set up an account for access. Enter your Babson email address for account creation then create a unique password.
Database access is limited to 3 concurrent users. Please close out of Simply Analytics when you are finished.
A mapping and data visualization application with 100,000+ demographic, consumer behavior, business, and marketing data variables as well as over 20 mil. D&B business profiles.
Winmo This link opens in a new window
Database access is limted to 6 concurrent users. Please close out of Winmo when you are finished.
Find information about advertising spending by media type for companies and their brands, as well as relevant contact information at companies and agencies.