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Library Resources Miami MBA Program, Integrated Project:
About This Guide
This guide is meant to provide you with resources available to you through the Horn Library that will help you complete the "How Peloton Built the Foundation for Enduring Success" case.
If you have any questions about the resources, or experience any technical issues, please contact me - your Research Librarian, Samantha Porter - at firstname.lastname@example.org, or Book a Research Consultation using the link to the right. I am generally available Monday-Friday, 9:00am-5:00pm.
Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Reports of interest for this assignment include: "Exercise Trends" (compare July 2021 report to March 2020 report to see impact of COVID-19) and "Health Management Trends"
Search by keyword 'exercise' or 'Peloton' or report name to locate these reports are other related content.
Find data on consumers, industries, companies, markets and more.
For this assignment, search keywords 'Peloton', 'exercise', 'exercise trends', etc. to find information on the market (ex. How large is the market for exercise bikes in the US? How large is the market for personal training services in the US? How much do US consumers spend on gym memberships per year?), Peloton as a company (ex. What share of the exercise equipment market does Peloton have? What is Peloton's global product revenue? How many current subscribers does Peloton have?), and consumers (ex. What types of exercise do consumers in the US prefer? Have consumer exercise habits changed due to COVID-19?).
Find sports market research and industry news, sports participation, consumer expenditures & brand preferences, marketing, facilities and teams.
Data useful for this assignment includes consumer participation demographic data and consumer expenditure data for US consumers in the "Exercise" categories (Stationary Bikes and Treadmills).
Find US industry research reports here.
For this assignment, search 'Peloton' to find the report on "Gym & Exercise Equipment Manufacturing in the US" (May 2021) for a high level overview of the industry size, growth, challenges & opportunities, major companies & financials.
Capital IQ accounts are set up at the start of each semester for all students enrolled in at least one course. Once your account is set up, only your Babson login is required for access.
Use this for complex financial statement and comparables analysis, financial modeling, sector analysis and charting for companies worldwide.
Find investment research reports containing detailed information and analysis on publicly traded companies in a wide variety of industries. The reports are written by analysts at leading brokerage houses, investment banks and research firms worldwide.