MKT3550: Consumer Psychology and Shopper Marketing

Find full text of articles from APA (American Psychological Association) journals and allied organizations since 1988. It covers general psychology and specialized basic, applied, clinical, and theoretical research in psychology.

Provides access to international literature in psychology, the behavioral sciences, and related disciplines from professional journals, book chapters, books, reports, and dissertations. Most citations include abstracts. In addition, there are millions of cited references in journal articles, books, and chapters.

Scholarly business journals in all business disciplines; plus company, industry, market research, and country reports and analyses. Includes Harvard Business Review.

Great source for articles & reports covering all business-related topics as well as social sciences. Includes Hoover's Profiles, WSJ, NYT, many Massachusetts newspapers, and more.

Access to all content on the platform for the period of the trial Feb. 3- Mar. 8, 2025. Use to conduct cited reference searches by title, author and publication or search the rankings of high impact scholarly journals. Includes Journal Citation Reports.