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ECN3667 & ECN7550: Strategic Game Theory/Business Strategy & Game Theory Research Guide: Value Net Model

This guide provides information sources relevant to the course assignment to create a Net Value Model for a specific company.
This research guide lists sources relevant to the course assignment to create a Value Net Model for a company of your choice.  

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Diagram showing that customers, complementors, suppliers, and competitors affect a company

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The Value Net Model can be used to show the key players relevant to a company and the interrelationships between them.  It was conceived by Adam Brandenburger and Barry Nalebuff, and published in their 1996 book, Co-Opetition. 

Use the guide to find specialized sources for company and industry information, as well as helpful sources for information about issues impacting corporate strategy.