LibGuides: MKT9501: Strategy and Tactics of Pricing: Sources

Strategic Pricing Research

Product pricing strategies can be discussed in a variety of sources: Companies' annual reports, investment analyst reports, market/industry research reports, consulting firm reports, business news sources, and academic business journals. Here is a selection of the sources to which Horn Library subscribes that are relevant to your assignment:

Mintel Reports
Mintel does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Euromonitor Passport
Find international market intelligence, including economic statistics, on industries, countries, and consumers.
Statista
Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
Forrester Research
Enter your Babson email address for account creation and then follow the prompts using your Babson login credentials.
Covers technology areas like new media, computing, software, networking, telecommunications, and the Internet, projecting their impact on businesses, consumers, and society.
Capital IQ
Use for locating SEC filings, including 10k reports. Use the Research tab to find investment research reports containing detailed information and analysis on publicly traded companies in a wide variety of industries.
BizMiner
Use for seeing typical costs/financials of companies in a given industry.
Nexis Uni
Comprehensive business and legal news source. Use to find additional articles not found with Primo Search.

Primo Search

Remember to properly cite the sources you are using. Use our Citing Sources Guide for help.

You can also make an appointment with the Writing Center for help with compiling citations.

An additional resource is

Cite Them Right
A platform that advises students on how to reference correctly across eight referencing styles and includes helpful articles for understanding the reasons and context for referencing.