LibGuides: New Venture Creation: Market Information

Quick Start

Start with the following resources:

Mintel Reports This link opens in a new window
Find full market research reports focusing on consumer products, lifestyles, retailing and international travel. Focus on US & UK consumer goods & services.
Euromonitor Passport This link opens in a new window
Find international market intelligence, including economic statistics, on industries, countries, and consumers.
Statista This link opens in a new window
Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
MarketResearch.com Academic This link opens in a new window
Find the full text of lengthy demographic, consumer and industrial product market research reports.

County Business Patterns
Number of establishments, number of employees, payroll, etc. from U.S. Census data

SimplyAnalytics This link opens in a new window
A web based mapping & data application with thousands of demographics, business and marketing data in the US.
Claritas 360 (formerly Claritas Segmentation & Market Solutions) This link opens in a new window
For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics, lifestyle information, market profiles, and Prizm (groupings by lifestyle traits).