Customers, Markets & Channels - Library Resources for MBA7402 - Capstone: Corporate Entrepreneurship

Understanding Your Customers

Mintel Reports This link opens in a new window
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Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Statista This link opens in a new window
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Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
SimplyAnalytics This link opens in a new window
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First time users must create an account using your Babson email address.
A web based mapping application with thousands of demographics, business and marketing data.
MRI-Simmons Insights (formerly MediaMark MRI+) This link opens in a new window
A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.
Euromonitor Passport This link opens in a new window
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Find international market intelligence, including economic statistics, on industries, countries, and consumers.