For Additional Information...
Market Research Resources
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Mintel Reports This link opens in a new windowFind full market research reports focusing on consumer products, lifestyles, retailing and international travel.
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Euromonitor Passport This link opens in a new windowFind international market intelligence, including economic statistics, on industries, countries, and consumers.
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Emerging Markets Information Service This link opens in a new windowFind news, company and industry information, and financial and economic data for emerging markets/countries.
Marketing Plan Research
Remember to consider:
- Market Research Reports - see above resources and Market Research Guide for target market and consumer information
- Industry Research - see Industry page of this guide AND Industry Information Research Guide
- Company Research - to find information about your company & competitors - see Company page of this guide AND Company Information Research Guide