LibGuides: Entrepreneurship in Fashion: Consumer & Demographic Information

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Consumer Behavior Research Guide
by Saskia Kusnecov Last Updated Jun 23, 2022 131 views this year
Demographics Research Guide
by Saskia Kusnecov Last Updated Jun 23, 2022 150 views this year

Mintel Reports This link opens in a new window
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Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Euromonitor Passport This link opens in a new window
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Find international market intelligence, including economic statistics, on industries, countries, and consumers.
MRI-Simmons Insights (formerly MediaMark MRI+) This link opens in a new window
A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.
Claritas 360 (formerly Claritas Segmentation & Market Solutions) This link opens in a new window
For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics and lifestyle information by DMA
SimplyAnalytics This link opens in a new window
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First time users must create an account using your Babson email address.
A web based mapping application with thousands of demographics, business and marketing data.
Statista This link opens in a new window
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Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.