From HubSpot Marketing - It's been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they've ever been, and companies delivering a great digital customer experience are winning.
Free downloadable whitepaper from Euromonitor International.
Channel shifts and digital shopping habits that accelerated due to Coronavirus (COVID-19) required significant and strategic business changes to meet sudden demands.
Quantify and compare digital shopping behaviours before and during the height of lockdowns to adapt your strategy in a post-pandemic world.
For current Babson students, faculty & staff - from the database landing page search for "COVID" to see related reports in the areas of pharmaceuticals, healthcare, consumer goods & services, education & more.
Download this free white paper from Euromonitor:
"Coronavirus (COVID-19) has had a profound impact on economies, businesses and consumers worldwide, changing the way we live, work and shop.
Euromonitor International's global network of analysts have identified six COVID-19 themes that are transforming consumer markets."
Free white paper download, June 2020 - Since April, estimates of the drop in economic activity caused by the COVID-19 pandemic have been getting more and more downbeat. Most of the economic contraction has been caused by the social distancing measures enacted to slow the spread of the coronavirus, not by the coronavirus itself. Even with relaxation of these measures, the pandemic will likely result in a drag on economic growth even after the threat of infection fades. Sections include: Downward revisions to forecasts; Social distancing driving the economic effect of the pandemic; Changes in future behavior; Tracking the economy in real time
A special series on responding to and rebounding from the COVID-19 crunch.
Some free resources available including topical pieces on: The consumer and business impact, Building a COVID-19 strategy, Data Points on the COVID-19 crisis, Adapting the marketing function, Changes to media plans and adspend, Adapting creative communications, Planning for a recession
From HubSpot: These insights are based on aggregated data from over 70,000 HubSpot customers globally.
The data from HubSpot’s customer base reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy.
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. They interviewed 12,000 people in Brazil, Canada, China, France, Germany, India, Italy, Japan, South Africa, South Korea, the UK and U.S.
If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act. Brands should find solutions instead of selling passion or image. They need to be tangible and fast, not impressionistic and conceptual.
To help our clients communicate at this critical moment, we conducted a 10-country study March 6-10 in Brazil, Canada, France, Germany, Italy, Japan, South Africa, South Korea, the U.K. and the U.S. It confirms the role business must play as a source of reliable and timely information.