MKT2000: Principles of Marketing Tutorials and Quiz

Pre-Work for MKT2000 Library Visits


In this section, you will find the relevant market research and industry guides for your company's brief, sourced from Statista, Mintel, and IBIS World. Use them in conjunction with the Mintel Marketing to Gen Z report to construct your pitch! 

Note: Not all of the information will pertain to you -- think strategically!

Simulation Resources Page

Industry and Market Reports