Porter's Five Forces Research Guide

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This guide presents resources for industry analysis according to Porter's Five Forces model, a standard business tool used to analyze industries. The five forces are:

  • Threat of New EntrantsDiagram of 5 forces
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Rivalry Among Existing Competitors

  (Image from http://dommcg.hubpages.com/hub/Porters-Five-Forces-Model-For-Competitive-Analysis)

Michael Porter's Article in Harvard Business Review

For a complete introduction to the Five Forces concept, see the article:  Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business Review 86.1 (2008): 78-93.

To access this online, go to EBSCOhost Business Source Premier and put the title of the article into the search box.  This article is Porter's revision of his original article which introduced the concept in 1979.  The article is view-only, i.e. it cannot be printed or downloaded.