PEST & SWOT analyses are used to understand the overall environment in which a company operates -- this research guide provides some of the best resources to use to find this strategic information.
Use the links to the left) to find the following:
- Overviews of what PEST and SWOT analyses involve
- Sources for a PEST analysis gives you links to Library resources you can use to understand the political, environmental, social, and technological environment of companies
- Sources for a SWOT analysis gives you links to Library resources for identifying companies' strengths, weaknesses, opportunities, and threats