PEST & SWOT Analysis Research Guide

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Guide Overview

PEST & SWOT analyses are used to understand the overall environment in which a company operates -- this research guide provides some of the best resources to use to find this strategic information.  

Use the links to the left) to find the following:

  • Overviews of what PEST and SWOT analyses involve
  • Sources for a PEST analysis gives you links to Library resources you can use to understand the political, environmental, social, and technological environment of companies
  • Sources for a SWOT analysis gives you links to Library resources for identifying companies' strengths, weaknesses, opportunities, and threats