PEST Analysis OverviewSWOT Analysis Overview
This is the "HOME" page of the "PEST & SWOT Analysis Research Guide" guide.
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PEST & SWOT Analysis Research Guide   Tags: industry_analysis, pest, swot  

Last Updated: Feb 25, 2014 URL: http://libguides.babson.edu/PEST-SWOT Print Guide RSS Updates

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Guide Overview

PEST & SWOT analyses are used to understand the overall environment in which a company operates -- this research guide provides some of the best resources to use to find this strategic information.  

Use the tabs across the top of the guide (or the links in the box to the left) to find the following:

  • Mousing over the Home tab will take you to overviews of what PEST and SWOT analyses involve
  • Sources for a PEST analysis gives you links to Library resources you can use to understand the political, enviromental, social, and technological enviroment of companies
  • Sources for a SWOT analysis gives you links to Library resources for identifying companies' strengths, weaknessses, opportunities, and threats

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