PEST & SWOT analyses are used to understand the overall environment in which a company operates -- this research guide provides some of the best resources to use to find this strategic information.
Use the tabs across the top of the guide (or the links in the box to the left) to find the following:
- Mousing over the Home tab will take you to overviews of what PEST and SWOT analyses involve
- Sources for a PEST analysis gives you links to Library resources you can use to understand the political, enviromental, social, and technological enviroment of companies
- Sources for a SWOT analysis gives you links to Library resources for identifying companies' strengths, weaknessses, opportunities, and threats