LibGuides: STR3000 Strategic Problem Solving/ STR7800 Strategy: Industry Information

Quick Start

Start with the following resources to analyze your industry:

IBISWorld This link opens in a new window
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Search by NAICS code or keyword to find thousands of U.S. industry research reports, includes Global Industry reports with some China coverage.
Standard & Poor's Net Advantage This link opens in a new window
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Financial and operating data on global public and private companies plus S&P Industry Surveys, Stock Reports (S&P Equity Research), Use this as a compact version of CapitalIQ.
Plunkett Research Online This link opens in a new window
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Find analysis, research, statistics and trade associations for major industries including top companies.
ESG Direct This link opens in a new window
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Environmental, social, governance ratings of global firms
Gartner This link opens in a new window
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Look for articles, reports and analysis of issues regarding information technology.
BizMiner This link opens in a new window
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Provides detailed industry analysis which reports on more than 16,000 lines of business in national and local markets.
Fitch Connect This link opens in a new window
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Find global country political, economic, and operational risk assessments, reports on major industry sectors, company news, and key economic statistical data.
Statista This link opens in a new window
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Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
BCC Research This link opens in a new window
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Find lengthy market research reports focusing on the industrial/manufacturing industries.

NAICS Codes

Industries are classified according to the North American Industry Classification System (NAICS). A NAICS code is a number, usually 6 digits, assigned to your industry that differentiates it from all other industries. This number can be used as a search term when collecting industry research.

You can find the NAICS code for your industry several different ways:

IBISWorld This link opens in a new window
- This link opens in a new window
Search by NAICS code or keyword to find thousands of U.S. industry research reports, includes Global Industry reports with some China coverage.
Business Insights: Essentials ( see Gale Business: Insights)
This database is now called Gale Business: Insights..

Industry Information Research Guide
Use the "SIC and NAICS" tab
Census Bureau NAICS Website