Online access to The Business of Fashion has been provided by Prof. Caroline Daniels, the Jonathan Epstein Term Chair in Entrepreneurship in Fashion, generously funded by Jonathan Epstein.
Registration:
- Click here, enter your Babson email address into the email box, and click 'Continue.' Note: If you already have a BoF account associated with your email, you will automatically receive an email from BoF asking you to confirm your complimentary membership.
- Go to your email and click 'Complete Sign in' in the email from The Business of Fashion. Be sure to check your spam inbox and add BoF as a contact to ensure you receive future emails and newsletters. You will not have fulll access until you have confirmed your membership.
- You will be redirected to fill in your personal information; please fill in all boxes required.
You are now all set to access your BoF Professional membership from anywhere!
What Your Account Includes:
Your account allows you to access the multitude of BoF content and features, such as:
- News and analysis on topics across the fashion industry, including retail, luxury, sports, beauty, sustainability, and technology
- Newsletter and email alerts
- BoF Case Studies
- BoF Careers, a platform for searching and creating alerts for jobs from 300 top fashion companies
- BoF Professional Partner Hub, a customised feed curated by BoF experts specifically for the Babson community
- The Brain of Fashion, a new AI tool built on BoF’s archive of trusted journalism and business intelligence
- Podcasts, videos, and more!
Support
Contact the Library at research@babson.edu if you encounter difficulties registering for your account or accessing any of BoF's features once registered. Alumni should contact IT at support@babson.edu with any questions or issues regarding their alumni credentials.
