Library Resources for BWEL


Horn Library Data Research Clinic 

Babson's Library has information resources to help you build out the Business Model Canvas for your business.


This guide focuses specifically on questions about Customer Segments and Cost Structure, but you will likely also find ideas for some of the other areas such as Channels and Partners

Getting Started

At the top of this page, click on Understanding the Customer/Market to get started! 

Getting Help

If you need any help using any of these data sources, or need to know where to even start, please reach out to us. Use the ASK A LIBRARIAN button on this page or BOOK A RESEARCH CONSULTATION to ask a question or sign up for a half-hour consultation with a Research Librarian.  We are a team of five librarians who are happy to assist you, and we are here to help!