Babson's Library has information resources to help you build out the Business Model Canvas for your business.
This guide focuses specifically on questions about Customer Segments and Cost Structure, but you will likely also find ideas for some of the other areas such as Channels and Partners.
At the top of this page, click on Understanding the Customer/Market to get started!
If you need any help using any of these data sources, or need to know where to even start, please reach out to us. Use the ASK A LIBRARIAN or BOOK A RESEARCH CONSULTATION buttons on this page to just ask a question or sign up for a half-hour consultation with one of us. We are a team of three research librarians who are happy to assist you, and we are here to help!
Samantha Daryl Patricia