BCE (Babson Consulting Experience) Library Resource Guide

To properly research your company/industry for strategy analysis, always approach it using three perspectives:

• Company perspective - SEC filings, website, company investor presentations, earnings conference calls, etc

• Industry view  - how are they viewed by competitors, where do they fit in the industry, how does the market rate them?

• Expert perspective  -  use the experience and opinions of an industry analyst to better evaluate performance and problems such as from an investment research report from Investext or in-depth market research from Gartner or similar higher level analysis.

What are you looking for?

Company Information including:

• Analyst reports
• Stock prices
• Financial information including annual reports, quarterly reports and associated presentations & transcripts
• Company history & overview
• Competitors
• Company's vision & mission
• Management team, board members
• Products and/or services 
• News articles 

Industry Information including:

• Industry reports & overviews
• Trends
• Key Players
• Current news
• Ratios & comparables (comps)

Market Research including:

• Market overviews
• Market size
• Consumer data
• Demographic data
• Economic data

Competitive Environment including:

• Making company lists to find competitors
• Market share & competitive landscape