Getting Help and Choosing a Resource
You can email all of the research librarians at research@babson.edu and get a response rapidly and always within a day.
You can set up a 30 minute Research Consultation between 11:00 AM and 7 PM by making an appointment HERE
Research Help
Samantha Porter
Contact:
Liaison to:
Marketing Division
Entrepreneurship Division
Marketing Division
Entrepreneurship Division
Phone:781-239-4471
How to Approach Your Research
To properly research your company/industry for strategy analysis, always approach it using three perspectives
- Company perspective - SEC filings, website, company investor presentations, earnings conference calls, etc
- Industry view - how are they viewed by competitors, where do they fit in the industry, how does the market rate them?
- Expert perspective - use the experience and opinions of an industry analyst to better evaluate performance and problems such as from an investment research report from After Market Research or in depth market research from Gartner or similar higher level analysis.
Where to Find Different Types of Information
What are you looking for?
Company Information including:
- Analyst reports
- Stock prices
- Financial information including annual reports, quarterly reports and associated presentations & transcripts
- Company history & overview
- Competitors
- Company's vision & mission
- Management team, board members
- Products and/or services
- News articles
Industry Information including:
- Industry reports & overviews
- Trends
- Key Players
- Current news
- Ratios & comparables
Market Research including:
- Market overviews
- Market size
- Consumer data
- Demographic data
- Economic data
Competitive Environment including:
- Making company lists to find competitors
- Market share & competitive landscape