Build maps or custom reports that compare data across different locations, using thousands of demographics and business and marketing data. Please log off when finished due to limited simultaneously users.
First time users: Please register, by clicking "Create an Account" on the opening screen, using your Babson email in order to save your work.
3 concurrent users.
Access granted to current faculty, students and staff only.
Horn Library E-Resources are to be used for educational purposes only. Commercial use is not permitted. Any use of library databases on an internship, job, or other program with an employer is not allowed.
SimplyMap includes data from the following sources:
U.S. Census (2000 and 2010 Census with estimates and projections for 2013/2014 and beyond.
Mediamark Research offers estimates of household usage and consumption (propensity) for thousands of products and services.
Simmons provides insights into individual consumer behavior for over 80,000 data variables, including products, services and specific brands.
Dun & Bradstreet provides over 30 million businesses which can be mapped as points for specific locations or listed in a table.