SimplyAnalytics (formerly SimplyMap)

Research Librarian

Samantha Porter's picture
Samantha Porter
Liaison to:
Marketing Division
Entrepreneurship Division

Years of Coverage

Data from the 2000 and 2010 census with some 5 year projections. Dates for the market data vary depending on the source.

Related Guides

Link to Database

First time users: Please register, by clicking "Create an Account" on the opening screen, using your Babson email in order to save your work.

Access Restrictions:

3 concurrent users.

  • Access granted to current faculty, students and staff only.
  • Horn Library E-Resources are to be used for educational purposes only. Commercial use is not permitted. Any use of library databases on an internship, job, or other program with an employer is not allowed.

Data Sources

SimplyMap includes data from the following sources:

  • U.S. Census (2000 and 2010 Census with estimates and projections for 2013/2014 and beyond. 
  • Mediamark Research offers estimates of household usage and consumption (propensity) for thousands of products and services.
  • Simmons provides insights into individual consumer behavior for over 80,000 data variables, including products, services and specific brands.
  • Dun & Bradstreet provides over 30 million businesses which can be mapped as points for specific locations or listed in a table.