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The EASI® Standard Package incorporates the following data from year 2000, 2010, Current Estimates and 5-Year Projections:
EASI® MRI - Mediamark Research (MRI) produces current estimates of usage and consumption (propensity) for thousands of very specific and detailed products, including actual brand data, details of frequency of usage, and more. Our data provider EASI ® (Easy Analytic Software, Inc) annually prepares estimates for about 3,000+ MRI categories of propensities using their updated demographic estimates. EASIs models use their own Block Group demographic estimates to update these potential results (propensity to buy, expenditures, etc.).
EASI®/Mediamark Research Inc. (MRI) Propensity Data incorporates the following data:
EASI Life Stages Package - Life Stage Clusters are a neighborhood classification system based on the crucial factors (84 Possible Life Stages based upon: Age of Head of Households; Marital Status; and Household Income) that determine life's key decisions. A primary goal of the EASI development effort has been the creation of a cluster system based on a Life Stage model using multi-variable statistical analysis.
EASI® Life Stage Clusters incorporates the following data:
Age of Head of Household
SimmonsLOCAL® Data Package - SimmonsLOCAL® is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. From the products we buy, to the brands we prefer, our attitudes and lifestyles, SimmonsLOCAL reports on the unique nuances of every market. Enjoy the ability to analyze data by State, County, City/Place, ZIP code, Census Tracts, Block Groups, or even custom area.
The Simmons Data Package covers hundreds of categories under general topics including but not limited to:
D&B (Dun & Bradstreet) US Company Database - Access detailed profiles on over 23 million U.S. businesses provided by D&B, the world's leading source of commercial information and insight on businesses. Add business points to your map to find the best place to locate your business, manage the competition, or identify services. Also export the data to a spreadsheet for additional functionality.
The D&B US Company Database offers the following fields of data: