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MKT2000: Principles of Marketing: Resources Demo: Statista and Mintel Reports

Course guide for MKT2000: Principles of Marketing.

Resources Demo Overview

In this section, you will find brief introductory videos to two of the many resources that may be helpful to you in building a consumer profile.

*Please note* that these are not the only resources that may be helpful to you, and if you are having trouble finding what you are looking for, you can always reach out to a librarian for help. 

 
 

Statista and Mintel

Statista is a statistical database, with data on over 600 international industries. Their sources include market researchers, trade organizations, scientific journals, and government databases. Statista packages and presents their data in individual infographics, topic profiles, reports, and dossiers. It is an excellent resource for finding both demographic and psychographic data on your consumer population.

Mintel is a database of market research reports, focusing on consumer products, lifestyles, retailing and international travel. Mintel reports are written by in-house analysts, who each focus on a particular area of life or commerce. The reports are domestically focused, so it will not be your go-to for international market information, but it can be an excellent resource for finding both demographic and psychographic data on your consumer population.