MKT4505: Strategic Marketing

A course guide for conducting research in MKT4505: Strategic Marketing.

Section Overview

In this section, you will find suggested databases, websites, and other sources of information, broken down and organized into content type. Please note that these are only starting points, and not exhaustive lists. If you don't find what you're looking for, you can always reach out to a librarian for help.

This portion of the guide is adapted from a handout created for MKT4505 by Samantha Porter. 

Information Resources

Company History and Mission Statement:

Geographic Locations:

Market Share Data:

SWOT Analysis: 

  • News (build your own SWOT Analysis)
  • 10k Annual Statement (only applies to public companies)

Ads and Advertising Strategies: 

  • Company Website
  • Internet Search 
  • Social Media

Industry Trends:

Annual Trade Shows:

*first you must identify professional and industry organizations*

Interviews:

Career Strategies: 

Business News Resources

Wall Street Journal logo The Economist logo The New York Times logo Boston Business Journal logo The Financial Times logo More News