MKT4505: Strategic Marketing

A course guide for conducting research in MKT4505: Strategic Marketing.

Marketing Division Liaison

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Saskia Kusnecov
Subjects: Management, Marketing

Guide Overview

Welcome to the research guide for MKT4505:Strategic Marketing! This guide will serve as a resource to you as you work to build a body of information on your industry, company, and brand. It contains an overview of the relevant information resources and advice for where to go when you need help. 

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