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MKT3550: Consumer Psychology and Shopper Marketing
A research guide geared towards students in Consumer Psychology and Shopper Marketing (also known as Consumer Behavior).
Below please find a list of suggested databases for academic research in Consumer Psychology. Please understand that this list is not exhaustive, and you may need to redirect your search depending on your information need.
Scholarly business journals in all business disciplines; plus company, industry, market research, and country reports and analyses. Includes Harvard Business Review.
Great source for articles & reports covering all business-related topics as well as social sciences. Includes Hoover's Profiles, WSJ, NYT, many Massachusetts newspapers, and more.
Use to conduct cited reference searches by title, author and publication or search the rankings of high impact scholarly journals. Includes Journal Citation Reports.