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MKT3550: Consumer Psychology and Shopper Marketing

A research guide geared towards students in Consumer Psychology and Shopper Marketing (also known as Consumer Behavior).

Resources for Research in MKT3550

Below please find a list of suggested databases for academic research in Consumer Psychology. Please understand that this list is not exhaustive, and you may need to redirect your search depending on your information need. 

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Depending on your need, you may find additional resources in these Marketing research guides: