Resources for Research in MKT3550
Below please find a list of suggested databases for academic research in Consumer Psychology. Please understand that this list is not exhaustive, and you may need to redirect your search depending on your information need.
- PsycARTICLES - ProQuest This link opens in a new windowFind full-text, peer-reviewed scholarly and scientific articles in psychology.
- PsycINFO 1887-Current- EBSCOhost This link opens in a new windowFind abstracts and indexing for 1,500 key titles in psychology.
- Business Source Premier - EBSCOhost This link opens in a new windowScholarly business journals in all business disciplines; plus company, industry, market research, and country reports and analyses. Includes Harvard Business Review.
- ProQuest One Academic This link opens in a new windowGreat source for articles & reports covering all business-related topics as well as social sciences. Includes Hoover's Profiles, WSJ, NYT, many Massachusetts newspapers, and more.
- Web of Science This link opens in a new windowUse to conduct cited reference searches by title, author and publication or search the rankings of high impact scholarly journals. Includes Journal Citation Reports.
Or access PowerSearch from the top of the home page.
Depending on your need, you may find additional resources in these Marketing research guides:
- Consumer Behavior Research GuideContains resources for market and industry research, customers and lifestyles, and demographics.
- Market Research GuideContains secondary market research resources.
- Marketing Tools Research GuideResources for defining BDI and CDI.
- Marketing Plan Research GuideCovers major secondary information sources used in developing a marketing plan.