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MKT3550: Consumer Psychology and Shopper Marketing

A research guide geared towards students in Consumer Psychology and Shopper Marketing (also known as Consumer Behavior).

Overview of Guide

Welcome to the research guide for MKT4505:Strategic Marketing! This guide will serve as a resource to you as you work to build a body of information on your industry, company, and brand. It contains an overview of the relevant information resources and advice for where to go when you need help. 

Table of Contents: