LibGuides: Consumer Behavior Research Guide: Overview

Research Librarian

Contact:

Liaison to:
Marketing Division
Entrepreneurship Division

Phone:
781-239-4471

Find target customers, demographics, market size and
segmentation, industry overviews and competitors.

In a hurry. Give these databases a try first!

MarketResearch.com Academic
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Find the full text of lengthy demographic, consumer and industrial product market research reports.
Mintel Reports
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Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Euromonitor Passport
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Find international market intelligence, including economic statistics, on industries, countries, and consumers.

For even more resources look at the following: