For Additional Information...
Market Research Resources
-
Mintel ReportsFind full market research reports focusing on consumer products, lifestyles, retailing and international travel.
-
Euromonitor PassportFind international market intelligence, including economic statistics, on industries, countries, and consumers.
-
Emerging Markets Information ServiceFind news, company and industry information, and financial and economic data for emerging markets/countries.
Marketing Plan Research
Remember to consider:
- Market Research Reports - see above resources and Market Research Guide for target market and consumer information
- Industry Research - see Industry page of this guide AND Industry Information Research Guide
- Company Research - to find information about your company & competitors - see Company page of this guide AND Company Information Research Guide