Leveraging the Library for Your Job Search

Company Information Research Guide

Further information about company research can be found on our Company Information Research Guide.

Articles and Analysis

Search for articles about your company (or its competitors) in industry news and trade publications.

Article searching is demonstrated in the video at the top of this column.

Search for your company's name along with keywords:

  • SWOT
  • Strategy
  • Innovation
  • Growth
  • Interview
  • Executive names
  • Specific products or services
  • etc.

10-K Reports

Every public company files an annual 10-K report with the Securities and Exchange Commission (SEC).

A 10-K report gives you a tremendous amount of information about your company.

Retrieve a 10-K from any of the following sources:

Business Insights: Essentials

Search for your company name in Business Insights: Essentials.

Look for a company profile.

Then look beneath the profile for additional links to:

  • Market share
  • Brands
  • Company history
  • Other information

Follow the links to gather news and information about your company.

Social Media

Don't overlook social media outlets for gathering information about your company as well as the image, values, strategy, and competitive advantage they promote. Look for...