Search for articles about your company (or its competitors) in industry news and trade publications.
Article searching is demonstrated in the video at the top of this column.
Search for your company's name along with keywords:
Every public company files an annual 10-K report with the Securities and Exchange Commission (SEC).
A 10-K report gives you a tremendous amount of information about your company.
Retrieve a 10-K from any of the following sources:
Search for your company name in Business Insights: Essentials.
Look for a company profile.
Then look beneath the profile for additional links to:
Follow the links to gather news and information about your company.
Don't overlook social media outlets for gathering information about your company as well as the image, values, strategy, and competitive advantage they promote. Look for...