Company Information Research Guide
Further information about company research can be found on our Company Information Research Guide.
Articles and Analysis
Search for articles about your company (or its competitors) in industry news and trade publications.
Article searching is demonstrated in the video at the top of this column.
Search for your company's name along with keywords:
- SWOT
- Strategy
- Innovation
- Growth
- Interview
- Executive names
- Specific products or services
- etc.
-
Business Source Premier - EBSCOhost This link opens in a new windowScholarly business journals in all business disciplines; plus company, industry, market research, and country reports and analyses. Includes Harvard Business Review.
-
ProQuest One Academic This link opens in a new windowGreat source for articles & reports covering all business-related topics as well as social sciences. Includes Hoover's Profiles, WSJ, NYT, many Massachusetts newspapers, and more.
10-K Reports
Every public company files an annual 10-K report with the Securities and Exchange Commission (SEC).
A 10-K report gives you a tremendous amount of information about your company.
Retrieve a 10-K from any of the following sources:
-
Capital IQ This link opens in a new windowCapital IQ accounts are set up at the start of each semester for all students enrolled in at least one course. Once your account is set up, only your Babson login is required for access.
Use this for complex financial statement and comparables analysis, financial modeling, sector analysis and charting for companies worldwide.
-
EDGARThe SEC's website
-
Investor RelationsAll public companies have an "Investor Relations" webpage where you can find all of their filings. Note that some companies may call their 10-K an "Annual Report."
Business Insights: Essentials
Search for your company name in Business Insights: Essentials.
Look for a company profile.
Then look beneath the profile for additional links to:
- Market share
- Brands
- Company history
- Other information
Follow the links to gather news and information about your company.
-
Business Insights: Essentials This link opens in a new windowEasily find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
Social Media
Don't overlook social media outlets for gathering information about your company as well as the image, values, strategy, and competitive advantage they promote. Look for...
- A Twitter account
Example: Procter & Gamble - A Facebook page
Example: Under Armour - A Google+ page
Example: Delta - A YouTube channel, account, or videos
Example: Apple - A corporate blog
Example: The Official Netflix Blog