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Advertising Research Guide
Look here for a list of databases and websites to help you locate information on ads, advertising agencies and general industry data.
Overviews & Ad Agencies
Rates & Expenditures
Find Images of Ads
Find Old and New Ads
Ad*Access
Indexes and displays over 7,000 digitized print advertisements originally published between 1911 and 1955.
Ad Council
Includes public service advertisements/campaigns covering the past 60 years.
AdFlip
Archive of classic print ads searchable by year.
AdViews: Duke U., Digital Collection of Old TV Ads
A free digital archive of television commercials from the 1950s to the 1980s, created or collected by the N.Y. advertising agency Benton & Bowles, and viewable in iTunes.
Library of Congress, American Memory: Advertising
The Library of Congress offers links to 5 different advertising collections.
National Museum of American History: Advertising Collection
Several collections of advertisements from major companies. It also contains images of business papers and catalogs some dating back to the 1700's.
Vintage Ad Browser
Explore over 100K ads by category.
Books
Advertising in America: The First 200 Years
by
Charles A. Goodrum; Helen Dalrymple
Call Number: HF5813.U6.G64, 1990
ISBN: 0810911876
Publication Date: 1990-09-01
Advertising, Reflections of a Century
by
Bryan Holme
Call Number: HF5811.H65, 1982
ISBN: 0670747289
Publication Date: 1982-09-01
Mad Avenue
by
Femina Jerry Della (Foreword by); Art Directors Club
Call Number: HF5813.U6.M23, 2000
ISBN: 0789303698
Publication Date: 2000-07-14
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