Identifying Opportunities
- What are the technology trends in your industry that you could take advantage of?
- Could any current social trends benefit your industry?
- Have any recent economic or regulatory changes affected the way your industry operates?
- Do your current customers have unmet needs? If your customer base is changing, what can you offer these new customers?
Identifying Threats
- What negative trends in the environment impact your company's performance?
- Are any economic, political, regulatory, technological, or social factors changing how your industry operates?
- Are any technological, social, or cultural changes affecting your customer base?
- What are your competitors doing that could threaten your business?
(Source: Louise Klusek, Newman Library, Baruch College)