Identifying Company Strengths & Weaknesses
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Finding Opportunities & Threats
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Questions to ask
Identifying Strengths
- What does your company do better than its competitors?
- What are your company's core competencies?
- What unique resources does your company have?
- What are its most valued assets?
- What intangible assets does your company possess?
Identifying Weaknesses
- Where is your company struggling? Where is it losing money?
- Where does your company lack resources?
- What are its competitors doing better? How can your company improve?
- How is your company perceived by its customers or the public?
(Source: Louise Klusek, Newman Library, Baruch College)
Identifying Opportunities
- What are the technology trends in your industry that you could take advantage of?
- Could any current social trends benefit your industry?
- Have any recent economic or regulatory changes affected the way your industry operates?
- Do your current customers have unmet needs? If your customer base is changing, what can you offer these new customers?
Identifying Threats
- What negative trends in the environment impact your company's performance?
- Are any economic, political, regulatory, technological, or social factors changing how your industry operates?
- Are any technological, social, or cultural changes affecting your customer base?
- What are your competitors doing that could threaten your business?
(Source: Louise Klusek, Newman Library, Baruch College)