Sports Marketing Research Guide

Offers suggestions on electronic resources and websites to help identify information on all types of sports including professional, collegiate and youth.

Reference Books

Power Search

Try Power Search (box above) and limit your search to books or e-books. As examples, try the subject headings below and place "quotes around phrases".

"professional sports"      "collegiate sports" OR "college sports"
"youth sports"         "sports franchises" or "sports teams"
sponsorship AND sports      "mass media" AND sports
sports AND marketing       add individual sport names

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