Market Research Guide

Locate secondary marketing research resources.

Focus Groups

Surveys

Use Qualtrics to develop an online survey.   Each student requesting a Qualtrics account must have a faculty/administrative sponsor. The sponsor must agree to screen student surveys for compliance with the Terms of Use.

For additional sources look at the book "Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research", by Ian Brace, 2013.