Customer Profiles
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Claritas 360 (formerly Claritas Segmentation & Market Solutions)For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics and lifestyle information by DMA -
MRI-Simmons Insights (formerly MediaMark MRI+)A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.
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Mintel ReportsFind full market research reports focusing on consumer products, lifestyles, retailing and international travel.
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SimplyAnalyticsFirst time users must create an account using your Babson email address.
A web based mapping application with thousands of demographics, business and marketing data. -
Consumer Brand AnalyticsAnalyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.
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Nielsen Market Reports (Free)This site lists and describes dozens of timely in-depth reports on key topics of interest to businesses. Reports are organized into six major categories: innovation; online; consumer; mobile; global and media/entertainment.
Know your Customers
These resources will provide demographics and purchasing habits of your potential customers. Some of the
databases include thousands of products and services.
Source: dreamstime.com
Find Articles
For additional information on finding customers search the databases below:
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EBSCOhostFind an array of databases in the business, science, and social science disciplines.
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ProQuest One AcademicGreat source for articles & reports covering all business-related topics as well as social sciences. Includes Hoover's Profiles, WSJ, NYT, many Massachusetts newspapers, and more.
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Business Insights: EssentialsEasily find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
