Customer Profiles
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Claritas 360 (formerly Claritas Segmentation & Market Solutions)For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics and lifestyle information by DMA -
MRI-Simmons Insights (formerly MediaMark MRI+)A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.
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Mintel ReportsFind full market research reports focusing on consumer products, lifestyles, retailing and international travel.
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SimplyAnalyticsFirst time users must create an account using your Babson email address.
A web based mapping application with thousands of demographics, business and marketing data. -
Consumer Brand AnalyticsAnalyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.
Know your Customers
These resources will provide demographics and purchasing habits of your potential customers. Some of the
databases include thousands of products and services.
Source: dreamstime.com
Find Articles
For additional information on finding customers search the databases below:
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EBSCOhostFind an array of databases in the business, science, and social science disciplines.
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ProQuestGreat source for articles & reports covering all business-related topics as well as social sciences. Includes Hoover's Profiles, WSJ, NYT, many Massachusetts newspapers, and more.
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Business Insights: EssentialsEasily find information on companies, industries and more in the context of timely news, statistical data, and in-depth reports.
