Marketing to College Students
-
National Center for Education Statistics.Within the U.S. Dept.of Education and with the Institute of Education Sciences this federal site collects and analyzes data related to education. It includes reports, surveys and tables of statistics.
-
The Financial Lives of College Students - US - March 2015 via MintelOnce in (you must register) type in college students in the search box to find the above report.
-
Marketing to College Students - US - July 2011 via MintelOnce in (you must register) type in college students in the search box to find the above report.
-
MarketResearch.com Academic
Find the full text of lengthy demographic, consumer and industrial product market research reports.
-
IPEDS(Integrated Postsecondary Education Data System)
Surveys which collect data from providers of postsecondary education including enrollments, program completions, faculty, staff, and finances. -
National Association of College Stores (NACS)Their Media Room has press releases and some statistics and reports on the college textbook market including demographics and spending by college students.