Marketing Plan Research Guide

Covers major secondary information sources used in developing a marketing plan.

Power Search - books, articles +more

Search across many of our databases at once.   Once you have results narrow down by the facets on the left. Try keywords such as:
"consumer behavior" or "consumer purchas*" or "consumer buying" or "target market*" or lifestyles or customers.
Note the *asterik as a wildcard and quotes around phrases.

Articles

The databases below include some good marketing journals.

Books!