Research Librarian
Samantha Porter
Contact:
Subject Specialties: Entrepreneurship, Management, Marketing, OIM
Guide Overview
This guide covers top secondary information sources used in developing a marketing plan and is particularly useful
for EPS3580, MKT4505, MKT4560 and MKT7560.
In a Hurry: Begin Here
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IBISWorld
Search by NAICS code or keyword to find thousands of U.S. industry research reports, includes Global Industry reports with some China coverage. -
Euromonitor Passport
Find international market intelligence, including economic statistics, on industries, countries, and consumers. -
MarketResearch.com Academic
Find the full text of lengthy demographic, consumer and industrial product market research reports. -
Mintel Reports
Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
