Consumer Behavior Research Guide

Find target customers, demographics, market size and segmentation, industry overviews and competitors.

Market & Industry Reports

Try the resources below to find background information on your industry or product, including market size, segmentation and industry trends.

Power Search

Search across many of our databases at once.  Try keywords below and once you have your results narrow them down by using features on the PowerSearch left menu bar.

"consumer behavior"         lifestyles
"target market"                  "consumer purchases"
"consumer buy*"                customers

See Key Article Resources  to search individual databases.