Library Resources for EPS1000 Foundations of Entrepreneurial Management (FEM)

Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
HINT: for this project, look to the Demographic reports for insights on how to most effectively reach and market to specific groups (i.e. "Marketing to Gen Z", "Marketing to Millennials", "Marketing to Moms", etc.)

Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.

First time users must set up an account for access. Enter your Babson email address for account creation then create a unique password.
Database access is limited to 3 concurrent users. Please close out of Simply Analytics when you are finished.
A mapping and data visualization application with 100,000+ demographic, consumer behavior, business, and marketing data variables as well as over 20 mil. D&B business profiles.

A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.