Business Insights: Essentials

Research Librarian

Samantha Porter's picture
Samantha Porter
Contact:
Subject Specialties: Entrepreneurship, Marketing, TOIM

Link to Database

Access Restrictions:

  • Access granted to current faculty, students, and staff.
  • Walk-in visitors to Horn Library may use while on site.
  • Horn Library E-Resources are to be used for educational purposes only. Commercial use is not permitted. Any use of library databases on an internship, job, or other program is not allowed.

Business Insights Content

Business Insight: Essentials is useful for researching and locating information on companies and industries. It includes:

  • Company profiles, histories and rankings
  • Business and management journals
  • Trade/industry periodicals and local area business journals
  • Industry overviews and market share data 
  • Data is obtained from: "Encyclopedia of American Industries","Global Industries" and "Emerging Industries", "Encyclopedia of Associations", "Market Share Reporter", and "Notable Corporate Chronologies".