LibGuides: Management Consulting Field Experience (MCFE) Library Resources Guide: Market Research

Quick Start

Start with the following resources to research your target consumers, market size, etc.:

Mintel Reports This link opens in a new window
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Mintel does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.
Euromonitor Passport This link opens in a new window
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Find international market intelligence, including economic statistics, on industries, countries, and consumers.
Claritas 360 (formerly Claritas Segmentation & Market Solutions) This link opens in a new window
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For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics and lifestyle information by DMA
MarketResearch.com Academic This link opens in a new window
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Find the full text of lengthy demographic, consumer and industrial product market research reports.
BCC Research This link opens in a new window
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Find lengthy market research reports focusing on the industrial/manufacturing industries.
SimplyAnalytics This link opens in a new window
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First time users must create an account using your Babson email address.
A mapping and data visualization application with 100,000+ demographic, consumer behavior, business, and marketing data variables as well as over 20 mil. D&B business profiles. Up to three people may use SimplyAnalytics at the same time; if you cannot access it, please wait until someone logs off.
Statista This link opens in a new window
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Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
Fitch Connect This link opens in a new window
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Find global country political, economic, and operational risk assessments, reports on major industry sectors, company news, and key economic statistical data.
MRI-Simmons Insights (formerly MediaMark MRI+) This link opens in a new window
A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.