Library Resources for Marketing:  

Statistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.

Find international market intelligence, including economic statistics, on industries, countries, and consumers.

Find full market research reports focusing on consumer products, lifestyles, retailing and international travel.

Find global market data containing market size, market share and forecast data for consumer goods categories.

A web based mapping application with thousands of demographics, business and marketing data.

Find the full text of lengthy demographic, consumer and industrial product market research reports.

Find lengthy market research reports focusing on the industrial/manufacturing industries.

Understand your target audience by locating demographics and lifestyle information by DMA

Analyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.

To access Mediamark users must register with a Babson email address. Please contact research@babson.edu for the registration code.
Find spreadsheets containing demographics, lifestyles, product and brand usage and advertising media preferences.

Find sports market research and industry news, sports participation, consumer expenditures & brand preferences, marketing, facilities and teams.

Find media rates and data for traditional media, out-of-home, and digital media.

Find both U.S. and international advertising agencies and their advertisers in this directory.