Best Bets for Marketing Research
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StatistaStatistical data on over 600 international industries, sources include market researchers, trade organizations, scientific journals, and government databases.
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Euromonitor PassportFind international market intelligence, including economic statistics, on industries, countries, and consumers.
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Mintel ReportsFind full market research reports focusing on consumer products, lifestyles, retailing and international travel.
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Mintel Market SizeFind global market data containing market size, market share and forecast data for consumer goods categories.
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SimplyAnalyticsFirst time users must create an account using your Babson email address.
A web based mapping application with thousands of demographics, business and marketing data. -
MRI-Simmons Insights (formerly MediaMark MRI+)A comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors, providing fast access to actionable consumer insights.
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Claritas 360 (formerly Claritas Segmentation & Market Solutions)For Access Click the Claritas 360 Link on SRDS Homepage
Understand your target audience by locating demographics and lifestyle information by DMA -
Consumer Brand AnalyticsAnalyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.
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MarketResearch.com AcademicFind the full text of lengthy demographic, consumer and industrial product market research reports.
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SBRnet Sports Business Research NetworkFind sports market research and industry news, sports participation, consumer expenditures & brand preferences, marketing, facilities and teams.
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SRDS (Standard Rate & Data Service)Find media rates and data for traditional media, out-of-home, and digital media.
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Winmo (formerly Advertising Redbooks)Find both U.S. and international advertising agencies and their advertisers in this directory.
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Fitch Connect (formerly BMI)Country risk, industry reports, and company coverage in global markets. Includes news, reports, and data.
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BCC ResearchFind lengthy market research reports focusing on the industrial/manufacturing industries.
- Advertising Research Guide
- B2B (Business to Business) Research Guide
- BCE (Babson Consulting Experience)
- Business & Economic Impact of COVID-19
- Business Podcasts
- Consumer Behavior Research Guide
- Demographics Research Guide
- Digital Marketing and E-Commerce Research Guide
- Library Resources for Marketing
- Market Research Guide
- Marketing Plan Research Guide
- Marketing Tools Research Guide
- Specialized Directories & Reference Works
- Sports Marketing Research Guide
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Nielsen Market Reports (Free)This site lists and describes dozens of timely in-depth reports on key topics of interest to businesses. Reports are organized into six major categories: innovation; online; consumer; mobile; global and media/entertainment.
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US Census BureauFind demographic info, business info, etc.
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HubSpot AcademyInvest in yourself and your career by staying up to date on the latest trends in digital marketing, sales, customer support, and more
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ESRIA GIS website which maps demographics of lifestyles.
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ClickZInternet usage and advertising statistics.
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Consumer Expenditure SurveyPublished by the Bureau of Labor Statistics this website provides data on the buying habits of U.S. consumers.
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